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Be different. Take your cue from big advertisers and brands and find something that distinguishes you from your competitors then promote the difference. The difference could be your slogan, or a key difference in your product, or even a perceived difference.

When you hire a CPA, you get your tax return done or other documents and you can touch and feel the work product. Not so simple with public relations and marketing. True, you may get to see a new website or brochure, but the reason you did a new website and brochure is to increase business.

One of the ways I keep in contact is through my regular e-newsletter. I do however; seek permission before I enter a new email address onto my database. The easiest and most cost effective way I have found to do this is to send off an email in the days following the event introducing myself again and asking if we can keep in contact through my e-newsletter.

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